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The Power in Power Words

POWER WORDS. Power words are words that professional copywriters use to trigger an emotional or psychological response.


Like exclamation marks or emphasizing "very" in front of an adjective, power words can convey (or persuade) excitement, FOMO and more. Using power words in your product descriptions, email marketing, blog posts, promotions, social media content, etc. are a great way to entice customers to believe your product will help them and willing to purchase.


For example,

Instead of saying: It's big! Try: It's enormous.

Instead of writing: That was brave! Try: That was heroic.

Instead of: This dress is beautiful! Try: This dress is breathtakingly beautiful.

Instead of: Very cool! Try: Awesome.


Check out a quick list of power word examples to get a clear understanding of the power of power words:

You: Write as if you were speaking directly to the customer. Make it about the reader, not about yourself.

Because: Give customers a compelling reason to take action.

Free: Don’t underestimate the appeal of “free.”

Value: Highlight the value that customers receive for their money. “Cost” or “price” imply losing something – in this case, money.

Guaranteed: Make readers feel they have everything to gain and nothing to lose.

Amazing/Incredible: Customers respond to something out of the ordinary. But be careful not to overuse these terms, or they lose their power.

Easy: Let subscribers know how much easier life will be with your product, and then make it simple for them to take the next step in the purchasing process.

Discover: Imply there is something new and unknown to the customer, something that offers distinct benefits and gives them an edge.

Act now: Motivate an immediate response with a limited-time offer.

Everything included/everything you need: Establish that your product or service is all your customers will have to buy in order to achieve their goal.

Never: Use this to point out a “negative benefit,” such as “never worry again,” or “never overpay again.”

New: Like “free,” “new” has the ability to make people sit up and take notice.

Save: The best, clearest word to showcase monetary or time savings.

Proven: Remind customers that your product, service or business is tried and true.

Safe and effective: Minimize risk perception for health and monetary loss.

Powerful: Let customers know that your business, product or service is robust.

Real results: Everyone wants results.

Secret: Is your product or service the secret to success? Let customers know you can reveal that secret.

The: This implies your solution is the be-all and end-all.

Consider the difference: “3 Solutions for Marketing Success” vs. “The 3 Solutions for Marketing Success.”

Instant: Instant access or downloads are more appealing than waiting.

How to…: Help your readers accomplish a challenging task or goal.

Elite: Invite newbies to join the highly desirable club you’re hosting.

Premium: Premium helps denote high quality.

Caused by: If your email campaigns build a case for your product, transitional phrases such as “caused by,” “therefore” and “thus” reinforce the logic of a purchase.

More: Do you offer more than your competitors? Show it.

Bargain: Customers want a great deal.

No obligation: Create a win-win situation for your customers.

100% money-back guarantee: Again, no risk.

Huge: A large discount or outstanding offer is difficult to resist.

Wealth: If you’re selling products and services related to money, wealth is a desirable word for customers.

Complimentary: This works almost as well as “free.”

Last chance: Inspire urgency.

Now: No one likes to wait.

Flash sale: Flash sales create urgency and a sense of being in the know on a great deal.

Convenient: How will you make readers’ lives easier?

Breakthrough: Stay on the cutting edge with new solutions customers haven’t seen before.

Buy one, get one: It’s easy for customers to understand the value you’re offering.

Thank you: Readers like to feel appreciated.

Introducing: Let readers know they’re the first to hear about something.

Join: Encourage readers to join a select community.

Try using a thesaurus to help you come up with even more power words or hit the Google search for even more...


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