An editorial style photoshoot is a way to get across the essence of a brand without explicitly having to feature a logo within the shot. Add value to your products, attract magazines, fashion websites and quality traffic by taking your brand from basic to amazing with this type of shoot.
Editorial photos are great for:
Creating a lookbook
Creating banners, collection photos, etc. for your website
Social media content
Graphics for your blog and other places on your website
Graphics for packaging inserts
This type of photoshoot is a great way to show customers how your products can be styled and worn in the real world.
Back in the day you would need major bucks to have an editorial fashion shoot - not anymore. You can have your own shoot for little to $0 cost.
How to Have a Low-Cost, High Fashion Editorial Fashion Shoot
Choose a free location such as a rooftop, desert landscape, etc.
Find a model looking to build their portfolio, family member, friend, college student, self, etc.
Get inspo from editorial photoshoots, magazines, websites etc. and create a mood/vision board
Determine how many shots you want in each outfit
Observe times of day that will be best for shooting
Take photos with top quality smartphone or camera
Edit photos with Canva (free) or other apps
Use presets as needed
From there you can create a lookbook and PDF magazine for your customers. Use these photos for website Banners and add text.
Watch the video below to get inspired with 10 photoshoot locations to have an editorial photoshoot.