How-To Find Your Target Customer

A well-defined target market is more important than ever given the current state of the economy. You can't and shouldn't target everyone or you'd be ultimately targeting no one. Choose a niche and audience wisely to cater to both their needs and wants efficiently. This is how your "little" business becomes a BIG business. Others will be happy to share your content and knowledge with others that are interested in the same type of work. Word-of-mouth is the most effective form of free branding because people like to buy based on referrals, ultimately growing your customer base of like-minded individuals. 

Become a Boutique Pro Member to get a handy target customer worksheet and customer avatar worksheet to assist you with your business. Click here to learn more.


  1. Analyze your product/service

  2. Choose specific demographics to target

  3. Evaluate your decision


For each product or service you offer, write out a list of each feature of your product or service and the benefits it provides (and then the benefit of those benefits). For example, let's say a graphic designer offers high-quality design services. The benefit is a professional company image. A professional image will attract more customers because they see the company as professional and trustworthy. So ultimately, the benefit of high-quality design is gaining more customers and making more money.

Make sense?


Now, you need to figure out who has a need for your product/service and who is most likely to buy it.

Take the following factors into consideration

  • Age

  • Location

  • Gender

  • Income level

  • Education level

  • Marital or family status

  • Occupation

  • Ethnic background


Once you've decided on a target market, consider the following questions:

  • Are there enough people who fit my criteria?

  • Will my target really benefit from my product/service? Will they see a need for it?

  • Do I understand what drives my target to make decisions?

  • Can they afford my product/service?

  • Can I reach them with my message? Are they easily accessible?

Keep in mind, you can break your niche into categories and segment your marketing efforts. The most important thing you can do for your target audience is to constantly ask what it is they need. What kind of information are they looking for to grow their brand or even just get started. Put simply, it's supply and demand. There are customers out there dying to know more information from you, you just have to show them you have the expertise to assist them.


  • Search Online for Research Others Have Done on Your Target

  • Search Blogs and Forums where people in your target market communicate their opinions

  • Look for survey results or host your own survey

  • Review your social media insights aka demographics (age, location, gender)

  • Search for questions around the products you're selling on Quora.com

  • Ask your followers questions on social media posts/stories and email. Offer them the capability to ask you questions

It does take a bit of time and trial/error to define your target market but once you know who you are targeting, it is much easier to figure out which media you can use to reach them and what marketing messages will resonate with them. This is the best way to save money and get a better return on investment (ROI) by creating the content that your potential customer actually wants. 

Become a Boutique Pro Member to get a handy target customer worksheet and customer avatar worksheet to assist you with your business. Click here to learn more.

Source: Inc.com

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