Updated: Apr 7
Your branding is simply one of those things that you can't miss out on. It is what separates your business from the competition. The key to killer branding is to make small details that go a long way in consumers remembering your brand and experience with you. And honestly, it doesn't have to be expensive. Many branding opportunities are easy DIY's, but grow your business's popularity and can make or break a potential customer.
First, it starts with your business name, color palette, typography (fonts) and logo. Once you have established your brand colors and logo, you can start taking your branding to the next level. Mood boards are a great way to keep up with everything and inspo pics. Our Instagam Growth Bundle includes an editable Mood Board Template. Once you have established all of your brand's attributes, you will want to be consistent with them throughout your website, all social media accounts (watermarks) packaging and wherever else customers may see your business front and center. *Special Sales and Events can ofcourse step outside your main color schemes, but the overall aesthetic and who you are targeting should remain consistent with your brand.
Packaging is a great opportunity to extend your branding physically to a consumer and to make a great first impression. When selling online, your customer is ultimately taking a chance that they will receive a well-packaged product from a legit business. You don't have to spend an arm and leg when you are just starting, but put forth some effort to show you are legitimate and want to be memorable. Get customers to come back again just from packaging alone. In some cases, customers may even do an unpackaging reveal on their social media accounts, thus giving you content to repost to your page.
A great place to start with packaging is by using poly mailers (primarily in white or black, but multiple colors available). This is one of the top ways to ship boutique products alongside boxes. For an extra touch, add a logo sticker or choose a color poly mailer. Print out postcards on cardstock or include a personalized thank you card. If you have extra money to spend, you can pick and choose what packaging resources you need to outsource. Our custom packaging vendor list includes several low-cost vendors that offer great custom/logo packaging at great prices.