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7 Instagram Boutique Feed Examples your Boutique Should Copy




If you are looking for trendy pieces at lower prices than stores, an online boutique is where you will want to start looking. There are thousands of fast fashion brands that make the majority of their sales directly from the uber-popular social media app, Instagram. That's right, you can literally get your entire customer base from Instagram. A good mix of clever, targeted social media marketing and web SEO creates a killer combination for success. All of the boutiques we looked at seem to have the following in common

  • Influencer Marketing (micro and macro influencers)

  • Repost tons of User-Generated Content

  • Paid Advertising (seen advertised on social media blogs)

  • Celebrity Collaborations and/or Sponsor Events

  • Order from the same wholesale companies we offer on our vendor list

  • Offer extended sizes and/or fashion for all genders

Check out our favorite Instagram Boutiques below (in no particular order). Read the social media diagnosis for each brand and take a page from their social media marketing cues. Use the same or similar techniques to grow your social media page and increase your online boutique sales.


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1. Fashion Nova (@fashionnova)


Unless you are living under a rock, you have heard of this fast fashion brand for women (and now men). Fashion Nova is the go-to online boutique for women of all shapes, sizes and genders worldwide.

Social Media Breakdown

  • Main posts are front and back of product side-by-side

  • Repost tons of user-generated content (customers in products)

  • Paid Advertising (seen advertised on social media blogs)

  • Behind-the-Scenes, Behind the Photoshoot Pics

  • Not much text on photos

  • Responds to comments and uses auto-respond


2. Pretty Little Thing (@prettylittlething)


Not Fashion Nova, but nearly as popular with the same crowd. Pretty Little Thing offers a great mix of fashion from vendors and their own private label collection.

Social Media Breakdown

  • Cohesive Page Aesthetic (pink theme)

  • Repost tons of user-generated content (customers in products)

  • Paid Advertising (seen advertised on social media blogs)

  • Behind-the-Scenes, Behind the Photoshoot Pics

  • Occasional  Quotes and Inspirational Posts (Shareable content that increases engagement)

  • Responds to comments and uses auto-respond

  • Asks questions in the caption


3. Sorella (@sorellaboutique)


Started by Heather Sanders (one of Kylie Jenner's besties) in 2012, Sorella Boutique now boasts over 891,000 Instagram followers and will probably hit 1,000,000 within the next year or two. This California lifestyle brand and home of "Girls Tour" is here to stay.

Social Media Breakdown

  • Cohesive Page Aesthetic (theme)

  • Repost tons of user-generated content (customers in products)

  • Heavy branding

  • Storefront promotion

  • Occasional Quotes and Inspirational Posts (Shareable content that increases engagement)

  • Asks questions in the caption or photo/video


4. Posh by V Boutique (@poshbyv)


If you are looking for super sexy apparel and swimwear, Posh by V is definitely your go-to. This popular Instagram Boutique boast over 741,000 followers that are very engaged in the comments,

Social Media Breakdown

  • Several posts are front and back of product side-by-side or 3 side-by-side pics

  • Repost tons of user-generated content (customers in products)

  • Use the same, curvy model for all posts

  • Page Aesthetic similar to a personal page. Photos give natural illusion vs staged. They are taken with everyday backgrounds (i.e. in front of house door, on a chair, in front of a house piano, etc.)

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5. Kloset Envy (@klosetenvy)


Kloset Envy is owned by popular Instagrammer, @jai_nice (1.9m followers). Jai is a trendsetter and her brand's design encompasses her sleek and sexy style in every way.  Fans know to expect quality from the brand in comparison to other fast fashion brands.

Social Media Breakdown

  • Main posts are front and back of product side-by-side or three side-by-side photos

  • Repost tons of user-generated content (customers in products); including celebrities

  • Owner posts photos from her brand on her personal page and photos from her personal page to her business page.

  • Asks engaging questions (i.e Which style do you prefer?)

  • Alot of behind the scenes/behind the photoshoot


6. Lilly's Kloset (@lillyskloset)


Lilly's Kloset is another online boutique owned by a popular Instagrammer, @accordingtolilly (363,000 followers). Read about how she started her online boutique with only $2500. The brand has curated a cult-like following, so when there's a new drop, the engagement goes up. Fans know to expect quality from the brand in comparison to other fast fashion brands. **There "shoefie" game is on a whole 'nother level.

Social Media Breakdown

  • Very clear, quality photos

  • Detail closeups

  • Several posts are front and back of product side-by-side or three side-by-side photos

  • Quick catwalk videos in items to show how it fits, quality, etc.

  • Use the same model in most photos

  • Creative photo props that can be replicated low-cost


7. Shein (@sheinofficial)


Shein boasts a whopping 14m followers on Instagram, so you can imagine how much they are making in revenue. The company offers fashion to both the general public and those interested in dropshipping products for their online boutique via Modalyst. 

Social Media Breakdown

  • Posts are all user-generated content (photos of people wearing their products)

  • Detail closeups

  • Includes SKU number in captions for easy search (they have thousands of items)

  • Captions not "salesy". Cute captions that match the photo with only the SKU number as clothing information. 

  • Hosts several giveaways

  • Asks questions

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