What is an Instagram Engagement Rate and How-To Calculate Your Own
Defining Instagram Engagement Rate
An Instagram Engagement Rate is defined as the total number of likes and comments you receive (all posts combined) divided by your total number of followers.
Engagement Rate = (Likes/Comments) / Followers x 100
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Average Instagram Engagement Rate
Scrunch provides the industry standard average rates:
- Less than 1% = low engagement rate
- Between 1% and 3.5% = average/good engagement rate
- Between 3.5% and 6% = high engagement rate
- Above 6% = very high engagement rate
In 2019, Hypeauditor states "the average Engagement Rate on Instagram in 2019 is 2.84%".
The number of followers you have can affect this number, so anything between 1-3% is generally good.