SEO Strategies to Follow in 2020 to Grow Your Online Business

25 SEO strategies and tips to grow your online boutique business with free organic search traffic online boutique center
SEO (search engine optimization) is the best way to get FREE, organic traffic to your website. When a user enters keywords or phrases into Google's search engine, you want your website to come up first (or at the least on the first page). There is a ton of competition out there, so you will need to be clever with your SEO strategies to target the customers you want, and need for your business to grow. 
The more times that one of your website links is clicked on, the higher your rankings are each time. Below are just some of the many tips for building  up the SEO on your page. Google changes its algorithm frequently to determine who shows up first, however, we provide a few tips that seem to be consistent and work for us.
  • Be sure your website domain address includes "https". Simply remember the "s" as security. This helps protect customer information, trusted by Google and improves your SEO.
  • Build high-quality backlinks.
  • If possible, compress all images to increase loading time.
  • "Get indexed" . Submit a sitemap to Google and Bing (Yahoo) to increase traffic. To create a sitemap, visit https://www.xml-sitemaps.com/. To submit your website to google, visit https://www.google.com/webmasters/#?modal_active=none
  • Add ALT tags to all Images to increase traffic. Many consumers search for google images to use on their own site and many times can find your site through an image search. Humans are visual learners. Click Here to Learn More
  • Use keyword-rich product descriptions and product titles to increase web traffic. Learn more about creating the perfect product description here.
  • Use keywords in Anchor Text vs. "click here". For example, use "determine how-to grow your store traffic" vs. "Click Here to Learn how-to grow your store traffic"
  • Included targeted keywords relevant to the page information provided on your product or page URL
  • If you list your products on Amazon or Ebay, link back to your site if possible. 38% of e-commerce product searches start on Amazon.
  • Start leaving your website url and brand name on numerous forums, blogs and more. This will increase your backlinks.
  • Use Google Analytics and Google Search Console to determine your most searched keywords and pages visited.
  • Encourage customers to leave reviews with automated messaging apps.
  • Begin sponsoring and donating proceeds to non-profit organizations (usually ending in .org and/or .edu suffixes) to increase backlinks. Google loves this and you connect with organizations that would truly appreciate your assistance, while impressing potential customers.
  • If you also have a brick and mortar, be sure to get your business address and contact information listed on Google, Yelp and other popular sites that garner local search results.
  • Start an affiliate program. This will both generate more sales and increase backlinks.
  • Use seasonal trends in your content marketing and product selection
  • Optimize Your Title Tag. Your title should include a keyword or two related to the product you are selling. (Unique thing about boutiques - many brands use names or phrases for product titles. This is acceptable, but note that you are losing valuable traffic. We suggest waiting until after your business is established and blooming to do this type of titling.
  • Always include social integrations on your product pages for people to share your products and generate more organic traffic. - Neil Patel
  • Add signup forms to several pages on your website to capture traffic that is usually lost after a user views a product or reads an article.
  • Determine popular categories, product titles, blog ideas and more by using related suggestions on Google. For example, when you type in "yellow blouse", maybe use one of the related suggestions for a product name instead since people are searching for this and to narrow down your pool.
  • Write Blog Posts often. HubSpot found that companies that write 16+ blog posts monthly generated the most inbound traffic. *The longer the post, the better.
  • Use video content to increase organic traffic. If a potential customer can watch a video explaining a product or service beforehand, 73% of them are more likely to make a purchase.
  • Include phrases like “Free Shipping” and “On Sale” to maximize your page Click-Through Rate (CTR)
  • Use 301-redirects for expired and discontinued products. The redirect will point to a new product page and all SEO value will transfer to the new page.

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