The packaging you choose can go along way with the right strategy. Set your brand's tone and remain consistent with unique packaging outside of the norm. Grab our custom packaging vendor list to get the best vendors for custom outer packaging, branding materials, etc. Make a great impression with your customers and have them coming back for more.
The outer protection for your package is what arrives at your customer’s door, meaning it needs to be equally attractive as it is sturdy. In most cases, polymailers are going to be your safest bet and most reasonably priced. Polymailers are the top choice among boutiques whether they are custom designed or not. Polymailers can either be flat or padded (bubble). If you will be shipping larger packages, you can request free boxes from USPS or use brown shipping boxes and custom or colored duct tape for identity.
- Polymailers (Flat and Padded)
- Blank Sticky Postage Labels
- Label Printer
- Color Duct Tape
- White or Brown Cardboard Boxes
- Free USPS Flat Rate Boxes, Mailers and more
Aaahhh...the adrenaline rush of unboxing!
The inside of your packaging is what steals the show. Your inner packaging serves 2 purposes:
- Ensure the item looks nice, professional and packed with love
Prevent sliding around and provide protection during shipping
Ideas for Inner Packaging
- Tissue Paper
- Clear Plastic Bags
- Jewelry Boxes
- Drawstring Bags
- Bubble Wrap
- Kraft Paper
- Silica Gel Packs (good for handbags)
- Swimwear/Lingerie Hygenic Liners
In addition to inner packaging, be sure to include an invoice and/or return slip for customers.
Branding can be used both outside and inside your packaging. It is critical in the e-commerce market to focus on unique branding to keep customers coming back. For the inside, besides an invoice, include a thank you card with social media handles, promotions for next purchase and other branded materials. For the outside, you can splurge on custom packaging or save some money with logo/phrase stickers.
Ideas for Promotional/Branding Materials
- Thank you Cards
- Thank You Stickers
- Custom Stickers - Etsy, Stickermule
- Custom tissue paper - Etsy
- Custom packaging
Use the below for some boutique packaging inspiration