Boutique Product Packaging 101

Packaging 101 tips resources tools for online business shipping parcel USPS ups DHL  boutique shipping supplies inspiration ideas

The packaging you choose can go along way with the right strategy. Set your brand's tone and remain consistent with unique packaging outside of the norm. Grab our custom packaging vendor list to get the best vendors for custom outer packaging, branding materials, etc. Make a great impression with your customers and have them coming back for more.

Outer Packaging

The outer protection for your package is what arrives at your customer’s door, meaning it needs to be equally attractive as it is sturdy. In most cases, polymailers are going to be your safest bet and most reasonably priced. Polymailers are the top choice among boutiques whether they are custom designed or not. Polymailers can either be flat or padded (bubble). If you will be shipping larger packages, you can request free boxes from USPS or use brown shipping boxes and custom or colored duct tape for identity.

Inner Packaging

Aaahhh...the adrenaline rush of unboxing!

The inside of your packaging is what steals the show. Your inner packaging serves 2 purposes:

  • Ensure the item looks nice, professional and packed with love
  • Prevent sliding around and provide protection during shipping

Ideas for Inner Packaging

In addition to inner packaging, be sure to include an invoice and/or return slip for customers.

Promotional/Branding Materials

Branding can be used both outside and inside your packaging. It is critical in the e-commerce market to focus on unique branding to keep customers coming back. For the inside, besides an invoice, include a thank you card with social media handles, promotions for next purchase and other branded materials. For the outside, you can splurge on custom packaging or save some money with logo/phrase stickers. 

Ideas for Promotional/Branding Materials

Use the below for some boutique packaging inspiration

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Click Here to Get 68 custom white polymailers for $100

Click Here to Get 100 sheets of branded tissue paper for $19.99

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Click Here to Get 500 custom black polymailers for $110

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Click Here To Get 100 custom white hangiing tags for starting at $17

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Click Here to Get a pack of 60 heart shaped hanging tags for $10.49

Click Here to Get 100 pink and gold hanging tags for $12.00

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