Learn How-To Create a Memorable User Experience and Grow Your Returning Customer Conversion Rate
According to Don Norman and Jakob Nielsen, “‘User experience’ encompasses all aspects of the end user's interaction with the company, its services, and its products.”
If you are not hiring a marketing professional for your brand and looking to do the work yourself, use the below tips suggested by Justin Zalewski to enhance a user's experience when visiting your website:
- Optimize images: Make images the right size to speed up site performance. Every moment a user waits for an oversized image, the more frustrated they become – at you.
- Automate speed improvements: This one’s a little tricky. Speed up your site by “caching” parts of it. This means users don’t have to download the whole web page every time they visit.
- Avoid stock photos: Let’s face it, stock photos are a little too good to be true. These days, web users can easily spot them, and a stock photo “instantly devalues your website.”
- Protect your brand: Don’t sacrifice the look and feel of your site just because an A/B test told you that your ugliest buttons perform 1% better.. Focus on making people feel good about your site and your product.
- Be clear: “[Visitors] should be able to understand what you do within a couple seconds of landing on your homepage.” Start with a clear sentence stating what you do. Users want answers to their questions, not mystery.
- Well-placed CTAs: Keep your calls-to-action close to your most informative content. When users have found the information they need, they are most likely to follow-through and make a decision. You CTAs should reflect that.
You should also consider the following:
- Offer package deals
- unexpected gifts/bonuses
- Fast Shipping
- Offer Points after specific actions taken on website
- affiliate programs
- Special, memorable packaging
Enhancing a user experience can increase sales and help you reach your conversion goals (i.e ad clicks, repeat visitors).
In addition to the initial user experience and purchase, to gain a repeat customer in the early stages of your business involves some retargeting techniques. Often your old customers are neglected when so much energy is going into finding and converting new clients and customers. Building and using an email list is the most efficient way to do this with automatic campaigns and to bring customers back to your business.
Ways to use Email Lists for retargeting your customers:
- Let customers know what you are doing for them (newsletters, promos, sales).
- Take note of loyal, VIP customers that have high engagement or frequent repeat business, send specific targeted marketing
- Take note of special occasions and send an email postcard (birthdays, anniversaries,
- Keep it personal. Include customer's name in the email for a personalized touch.
- Ask for follow-ups or business development calls
- Let us know in the comments if you have any questions or have implemented any of the above tips.