Because text messages appear on people's mobile phones, they feel more personal than other kinds of marketing...Texting allows businesses to do many of the things that traditional media does…without having to invest in extra hardware, labor, printing or media buys.
- Choose a Text Messaging Platform
- Create a catchy, relevant shortcode for users to text for signing up
- The Opt-In/The Opt-Out
- Incentive + Exclusivity
- Best times of day and holidays to post
Trust me, this is something you want to invest in. The response rate of SMS text message marketing is 45% vs email response rates at 6% (Source). This form of direct communication can be used to keep consumers in-the-loop with special deals, news and/promotions that are only available via text.