A Facebook store is an easy and highly effective way to boost the sales of your products. Facebook has over 2 billion active users every single month, giving you an additional outlet for branding and sales. Many ecommerce platforms make it easy for you to automatically link your products to your Facebook Business Page requiring little to no tech experience.
Once setup, when people visit your Facebook Page, they can simply click on your Store Tab and purchase products directly on your Facebook Store (or can redirect visitors to your online store, thus increasing your traffic). In order to get people to buy from your Facebook store, active engagement on Facebook and growing your audience/community should be apart of your overall business plan.
Connect Shopify Store to Facebook
Shopify couldn't make things any easier to setup a Facebook store. Shopify offers a 14-day free trial, so you can get started without spending any of your own money. To create your Facebook store through Shopify, simply add Shopify’s free Facebook sales channel to your Shopify store (included in all paid plans). Once the sales channel is added, you will be asked to connect your ecommerce platform to the Facebook page you want your store added to.
Related: How-To Setup a Facebook Business Page/Group
Once connected it may take a couple of days for your shop to be approved by Facebook. Once approved, your customers will be able to a browse your products on Facebook, can make a purchase without leaving the social site or be directed to your website for details and payment. In addition, you'll be able to manage your products, track sales, and process orders Shopify as normal, which will sync and update information in your Facebook store immediately.
Now, you're responsible for getting the word out about your Facebook page and store. We suggest you exhaust free options before spending money on paid ads.