How-To Narrow Down Your Niche in the Plus Size Fashion Industry

Simply stating, "I am selling plus size clothes to plus size women" is not going to cut it in today's market. Niche markets are the best way for a small business to secure a loyal following and customers that will purchase from again and again. stating, "I am selling plus size clothes to plus size women" is not going to cut it in today's market. Niche markets are the best way for a small business to secure a loyal following and customers that will purchase from again and again.

Women all across the world are searching for plus size active wear and others may be searching for luxury plus size clothing. Focusing on one niche grants you the best ROI because you have fulfilled a need that people want.

Plus Size Market Niche Ideas

  • fitness or activewear
  • dancewear
  • luxury clothing
  • Swimwear
  • lingerie and hoisery
  • underclothing (i.e bra + panty set)
  • fast fashion
  • discount fashion
  • formal and/or wedding
  • professional contemporary

Ways to Search for a Profitable Plus Size Clothing Niche

  • Google Trends
  • Blogs
  • News and Publications
  • Internet Articles
  • Forums

Examples of Brands Targeting Niche Markets

  • Monolo Blahnik – shoes, but not just any kind: sexy ones, usually stilettos
  • Nicole Miller – known for her dresses
  • Levi’s – jeans that are affordable, durable and classic
  • Judith Jack – marcasite jewelry
  • Burberry – trench coats

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